It gives us immense pleasure to share our research journal with you. We are sure you all will enjoy reading the research articles and keep contributing towards the progress of the journal.

Chetana's Institute of Management & Research (CIMR), the dream of our Founder President Late Shri Madhukarrao D. Chaudhari took concrete shape in 1996. As a pioneer in the field of management education Chetana’s Institute of Management & Research could envisage the ever-growing need for skilled business managers. In our pursuit of excellence for providing management education, "CHETANA" has come a long way in carving a niche for itself in the field of Management Education and Research’ emerging as one of the premier B-schools in the country. Our PGDM and PGDM Marketing Programs are NBA Accredited.

The Quality of research is progressing and the faculty members are gradually working towards improved publications. The result is rich environment for learning and research thus leading more intellectual interactions. New knowledge is constantly upgraded through research writings and conferences. . As a result, Chetana has emerged as a vibrant, performing and learning organization and a source of profound satisfaction for all.

Our research journal covers all aspects spread over various domains and functions. We congratulate the team for their continuous effort in striving for excellence and look forward to taking this initiative ahead.

We plan to promote research alliances with institutions, through our Research Centre. All the papers / articles should be sent to publication@cimr.in.

We look forward to your research contribution.

In lieu of the March 2022 Journals, we published an edited Book on Asian & Indian Business Perspective.