The main annual events of the Institute are Elixir, Arthanaad, Vipanan and HROPSYS. These programs are basically speeches of guest speakers from the industry in the fields of general management, finance, marketing, human resources, operations and systems respectively. The above programs are organised by the student committees. We know that the main functions of management are planning, organising, leading, controlling, coordination and team work. Thus when students organize these programs they get hands on experience and real exposure to managing a live project (event). The planning and preparation for these programs starts about 3 months in advance. The decision making skills, communication skills, quality of work, reliability and ethical behaviour of the students are honed at various stages as they plan and execute the event. They decide on the vision, objectives, goals and theme of the program. The student committees clearly define different tasks that need to be performed. Grouping these tasks into departments and thus designing a type of organisation structure with departmentalisation and reporting clarity, (organising) is done by the students. Further, taking initiatives, leading the teams, motivating team members, delegating authority, communicating goals and plans to team members, decision making, honesty and transparency in handling budgets, problem solving, coming up with innovative ideas for smooth functioning of the show is done by the students. As the students go through the drill of organising the events, managing all the complex activities involved in it, they emerge as young managers who are more skilled and more ready for the corporate role

Elixir 2023


Elixir 2023, Chetana's flagship event, was held on Saturday, 25th Febuary 2023. The theme “NITI VISHLESHAK - India's 5 Trillion Economy: Milestones, Challenges and RoadMap", was aimed at encouraging students to analyse, and evaluate public policies of Infrastructure, Finance, Agriculture, Skill Development, Hospitality, and Manufacturing sectors and how they could contribute to achieving India's 5 Trillion Economy Goal.

The finale witnessed role plays by student teams on the policies and growth drivers. The policies along with mapping them against the relevant Sustainable Development Goals.

The event was graced by, Mr Abhijit Ghorpade, General Manager ( Marketing) Maharshtra Industrial Development Corporation,Mr Ashish Gandhi, President, Bombay Industries Association (BIA), Mr Ryan Fernandes, Treasurer, BIA, Mr Suyog Keluskar, Director at Avalon Global Research, Dr. (CA) Pradeep Kamthekar, Finance and Accounts Officer, University of Mumbai,Mr. C.S.R. Murthy, Chief General Manager, Farm Sector Development Department, NABARD for gracing this event with their presence and sharing their thoughtful insights with the students. The judges for the Elxir, Mr Anil Gupta, Additional Commissioner of Income-tax, Mumbai, Ms Heena Chhapru, Head of Customer Experience, Reliance Retail, Ms Kashaf Shaikh, Relationship Manager, Coalition Greenwich, CRISILfor their valuable time in judging the role plays and giving valuable feedback

The competition was fierce, with a total of 36 teams participating, out of which 6 teams reached the final competition. The winning team was Shukra (PG-C),1st runner up- Team Brihaspati (PG-A) and 2nd runner upTeam Mangal (PG-B)



The Annual event “Arthanaad” organized by the Finance Forum of Chetana's Institute of Management & Research addresses the contemporary issues and challenges faced by the world of finance. The key note address was delivered by Mr. Rajiv Shastri, CEO, NJ Asset Management Co. The quest for this year's event was to discern if “Sensex can hit 1,00,000 in the visible future” and what are the structural changes required in the financial system to achieve this milestone and the role of technology and financial intermediaries for the same. the Presentations of four student group teams comprising of 6 students each who were shortlisted from preliminary rounds held earlier, gave their views on the theme of the event “ Sensex at 1,00,000”. The winning team was “Fine Speculators” and the Runner up were team “stock wizards”.

Session One: Address by the Chief Guest and Key Note Speaker.

The key note address was delivered by Ms. Priya Choudhary, Director Business Solutions, Google. She spoke to the audience about her experience in advertising and the importance of digital world. Addressing some of the myths around the digital world, she discussed the importance of digitalization in every walk of life. She concluded her address with some keytake aways, i.e. stay close to consumers and identify the trends quickly, change is constant so adopt a learning mindset and pace of change is faster so fail fast.


Key Note Address delivered by Ms. Priya Choudhary, Director Business Solutions, Google


Chief Guest Ms. Monaz Todywalla, CEO, PHD Media India addressing


Winners of the case study competition of Vipanan were 'Team Trailblazers' comprising of Ms. Harsha Gwalani(PGDM), Ms. Vaishnavi Ambulgekar (PGDM), Mr. Amol Sabnis (PGDM), Mr. Shrikant Desai (PGDM), Mr. Shreyansh Katkar (MMS) and Mr. Dhru Jain (MMS). The winners of the runners up were Team 'Marketing Wizards' comprising of Mr. Vikram Jha (MMS), Ms, Deepali Sharma (PGDM) and Mr. Aaditya Kadu(PGDM).



The Annual Marketing Conclave “Vipanan” was organized by the Marketing Departments of CRKIMR & CIMR, on Saturday, November 19 th , 2022. The theme of the event was “Building Customer Connect in Digital Era”. The event provided insights to students and the faculty on the nuances and marketing strategies used by businesses in the digital era.


The key note address was delivered by Mr. Rajiv Shastri, CEO, NJ Asset Management Co.


Panel I discussion on “When-Why-What”: (From L-R) Mr. Milind Dabke -Investment Professional and Consultant (Moderator), Mr. Manish R. Karnavar - Head Product Communication, ICICI Prudential AMC Ltd., Mr. George Joseph - Ex CEO, CIO, ITI AMC, Mr. Deepak Agrawal - CIO Debt, Kotak AMC


II panel discussion on “The Changing of Nature of Investments”(From L-R) Dr. Chirag Shah, Associate Prof. CIMR (Moderator), Mr. Mihir Shirgaonkar - AVP, Alternate Investments, Phillip Ventures IFSC, Mr. Vivek Gadodia - Algo Systems Trader, Co-Founder Dravyanti Consulting, Mr. Chirag Mehta - Head Digital Business, Canara Robeco Mutual Fund


HROpSys 2023

... ...

Chetana's HR, Operations, and Systems students forum, HROpSys 2022, 'Disruptive Innovation in Business' was held on 26th November 2022.

The theme was conceptualised considering the changing environment in the past few years and enabling students to understand trends and emerging best practices in Digital Transformation in HR and optimizing operations through a systems approach in organizations.

The HROpSys 2022 was an endeavour to bring different corporate thought leaders to share their experiences of innovating and developing new business models for sustainability and growth. The speakers would focus on areas such as Digital Transformation through technology, optimizing operations, and contemporary strategic HR practices to put the strategy into action

HROpSys 2022, launched the first Business Hackathon Competition at Chetana's. The Business Hackathon was aimed at encouraging students to research and develop innovative ideas to deal with real-life issues faced by Organisations through integration of HR, Operations and Systems.


Mr. Vikas Kedia, Founder, and Partner, MobiTrail was the Keynote Speaker


Dr. Ramakrishnan R., Chairman and Managing Partner, Chairman, Trade and Industry Committee, IMC and Chairman Transformia Advisors LLP, was the Chief Guest.


Winners of Business Hackathon Competition - Team Titans


Runners up of Business Hackathon Competition - Challengers


Batch 2020-22

11 February 2023

Celebrating two years of dedication and Learning.

Felicitation of Toppers in each stream, Marketing, Finance, HR, Operations and Systems

Presidential Award : Best Student Award on the basis of academic performance, in memory of Founder President Late Shri. Madhukarrao D. Chaudhari is awarded to Mr. Darshan Vartak

Overall all rounder award : Ms. Aishwarya Nair


Chetana's Annual Sports & Cultural Fiesta, “Challengers 2023” was held from 19 January, 2023 to 21 January, 2023. Challengers is an Intra-College competition between the various divisions of Chetana's Institutes of Management & Research.

Challengers 2023 witnessed a grand opening by unfurling Chetana's flag by Dr. Madhumita Patil, CEO- CIMR & CRKIMR with her opening address in presence of faculty and students.

The event saw some amazing branding and promotions done by the students for creating a buzz of their teams through various strategies. There were variety of sports ranging from outdoor sports like Football, Volleyball, Cricket etc. to indoor sports like Chess, Table Tennis, Carrom etc. where various teams competed against each other for the Challengers Trophy. The finale consisted of cultural programs like Group Dance and theme-based Fashion Show

The campus was filled with enthusiasm and team-spirit for these 3 days, where along with sports the students also managed the hospitality through food stalls which was a great entrepreneurial learning for them

Pursuit of excellence should be the good of every aspiring manager. These aspiring managers imbibe such management lessons ten-fold more in classroom.

“Challengers”- the sports event teaches the students discipline, excellence, patience, speed, time management, ethical decision making & positive competitive spirit

6th International Conference

9 April 2022

The 6th International Research conference at Chetana's 'Building Resilience in Business and Beyond' was a memorable success! The conference took place in the presence of distinct personalities from India and abroad, the highly enthusiastic faculty members and the students.

The conference was graced by, Guest of Honour Dr.Chairil Korompot,Chair ELEPE Universitas Negeri Makassar(UNM), Indonesia, Chief Guest, Sanjay Lutheran, MD Mattel EMEA, UK, Keynote Speaker, Mr S.P. Raj, Chair & Professor of Marketing, Whiteman School of Management,Ms. Anuprita Bhomick, Head of Customer Experience, Google Devices and Services, Singapore, Dr. Gerard Athaide (An Alumnus of Chetana's) Prof.Marketing – Loyola University Maryland, Dr. Elina Naydenova, CEO and Founder, Feebris, UK, Mr. George Abraham, Chairman and MD, GAGroup, Singapore ,

Mr. Lalit Popli, COO, ARCON, Mr. Mahesh Rathod, CEO, BeLocal Consulting LLP, Mr. Chandan Agarwal, CMI PDC Director, South Asia, National CMI Director, Sri Lanka at Unilever, Mr. Vikaas Sachdeva (An Alumnus of Chetana's) CEO, Emkay Investment Managers Limited.

We had a good response of research papers and after strict blind review process, 35 research papers were selected for final presentation. In the student track 19 research papers were selected. The basic idea of motivating student for research papers is to tap the strengths of the young students to write cases and research papers that have practical implications in the business world

'Leading the Change is Resilience

Social Responsibility

Chetana’s Institute of Management and Research (CIMR) has always been at the forefront to contribute to the social cause and encourage student to take active participation in CSR activities.

In its endeavour to take up social causes, Chetana's Institute of Management and Research (CIMR) in association with Anti-Narcotics Cell, Crime Branch, Mumbai, carried out a Drug Awareness Program on International Day against Drug Abuse and Illicit Trafficking, on 26th June, 2022.

With increasing usage of drugs that has become a matter of serious concern for the government and parents, the team CIMR undertook this task of carrying out awareness on the consumption of drugs. The main objective of the program was to create awareness on the ill effects of Drug Misuse, Symptoms of Drug Abuse and its impact on physical and mental health.

To spread the message, enthusiastic students of CIMR organised a flash mob and street plays at NCPA, Nariman Point and the Amphitheatre at Carter Road, Bandra. The event attracted attention of the local citizens and created awareness on the effects on consuming drugs and how to contact the Anti-Narcotics Cell, Crime Branch.

Guest Session in association with Kusumtai Chaudhari Mahila Kalyani on "Prevention of Cyber Crime" by Ms. Renuka Kad.




The third season of Chetana’s Institutes of Management & Research Good-to-Great Management Fest started off on 16th October, 2018. With the basic ideology of a holistic management learning, this unique inter-division event saw Team Alchemus (PGDM-Marketing) initiate with the first episode, “EXPERIENZA – The Future of Marketing”.

The pre-marketing days witnessed flash mob, memory wall, story writing & product re-marketing activities aimed at highlighting how brands are creating personalized experiences for customers in a similar fashion. The crown logo depicted that customer is always the king for any brand & the teaser video too showcased that brands are tapping into the feelings & emotions of customers for creating memorable experiences. Industry guest speakers for the day were Mr. Jyoti Krishna Singh, Creative Director, Pixburg & Mr. Alok Raina, Regional Manager, Bussan Auto Finance India Pvt Ltd.

Games like Sense the Sensation, Flip Card and Ultimate Tic Tac Toe had the crowd brimming with enthusiasm throughout the event. It was a complete experiential marketing based on current trends in marketing.


Chetana’s Institutes of Management and Research commenced the third season of its Good-to-Great Management Fest 2018. It is a festival with 360° learning and aims to deliver it with a healthy dose of competition.

On 17th October 2018, MMS (B) under the banner of team ‘Apollo’ had a theme called “LUMOS- Tamasoma Jyotirgamaya” which means to clear the dark skies and give out rays of sunshine. Guest of Honor and Judge for the event, Mr. Arvind Sinha - Chief Advisor & CEO of Business Advisors Group illuminated the event with his valuable inputs on management. The event featured activities such as Steal the Deal, Mind Benders and Symposium that tested students’ aptitude to sustain in the present ferociously competitive market.

The event was truly an insightful experience for the audience and the biggest takeaway of knowledge was survival techniques in the VUCA world.

-Neel Raju Nalawade




After the successful execution of two enthralling episodes, Team Paladins (PGDM-C) of Chetana's Institutes of Management & Research hosted the third episode “EKATVA - It all starts with Us”. The selection of theme was based on one of the most fundamental principles followed in society as well as organizations - unity. The pre-marketing activities engaged the students of first year in activities that required them to work together and achieve the desired outcomes. The teaser video released a day prior left everyone reiterating that when people come together, they can definitely achieve great heights and that is what nations are built upon.

Held on 26th October, 2018, an Acquizition quiz made the participants put on their thinking hats, CodeMass, a puzzle game played by teams of two members each pushed them to think out of the box and the last activity, a Debate served as a platform to many good speakers to showcase their debating skills. The Guest of Honor for the event was Mr. Sameer Surve, CEO of Pathik Organization. Sponsored by SRL Diagnostics and Raj Rich Builders and Developers, EKATVA was successful in capturing the essence of unity, an important lesson in management.

-Harshavardhini Patil


Chetana’s Institutes of Management and Research held the third season of its inter-division management fest named Good-to-Great. In this event, students of six divisions showcased their multi-tasking abilities & skills to survive the VUCA world.

On 27th October 2018, PGDM(A) under the banner of team 'Magmar' had a theme “SIMMIS- sports in management, management in sports”. Guests of Honour and Judges for the event Dr. Prachi Shah Arora- Sports Physio of Indian Aquatics Team and Prof. Bharat Nadkarni - Management Education Practitioner took the audience through the journey of how sports plays an important role in everyone’s life and the relationship of sports with management studies.

Team Magmar conducted various enthralling events such as Dishahin, Twist n Turns and Brain O'thon. Participants were judged on their decision making, co-ordination and intellectual skills.

It was truly a management event with a sprinkle of entertainment. The event concluded with knowledge enhancement in students and an eagerness to make it more exciting in season four.

-Neel Raju Nalawade




After four successful episodes by the students of Chetana’s Institutes of Management & Research, the baton of holistic management was handed over to Team Millennial (PGDM-B) who presented their episode, “SAMSARA – Millennials Paving their Way to Future” on October 27, 2018.

The theme rightly shed light on how imperative it is for the Gen X to redirect the under-performing Indian economy on the right track and take the nation to greater heights. The pre-marketing activities conducted by PG-B included Word Jumble and Treasure Hunt. The logo for the event was a lotus flower that stands as a symbol of strength, perseverance and fortune. The event began with an interesting flash mob performed by the students of PG-B which received a big applause from everyone. The activities lined up for the day, Susanvaad, Help me Help you, and an innovative concept of ProQuest Presentation enabled the students to showcase a plethora of management skills. The event was concluded by thanking the sponsors Dr. Bubbles, Buddies Spot, The Momo Factory, Baskin & Robbins, Thyme & Amresa Salon.

-Harshavardhini Patil


Chetana’s Institutes of Management and Research commenced its sixth and final episode of Season 3 of its inter-division Good-to-Great Management Fest.

On 2nd November 2018, MMS (A) hosted the event under the banner of team ‘Catalancers'. The theme for the event was “SWASHBUCKLER- Transforming Ideas Into Reality”. Ensuring an overall theme on entrepreneurial aptitude in Chetana’s, games such as Nivesh Niti - to create a virtual business idea, Rolling Fortune and Creatilligence- a product designing activity engaged the audience throughout the event.

Guest of Honour for the day was a Women Achiever Award holder Ms. Nabomita Mazumdar. She is among Top 10 Thought Leaders to Future of Work as declared by Blue Jeans Network and among Top 25 Most Influential Women on Twitter. Ms. Nabomita Mazumdar took the audience through her life journey, sharing various innovative ideas and gave the audience a motivational message of never to be scared in exploring ideas and treading the untraveled paths.

The event was a thorough motivation for students to think out of the box and develop various entrepreneurial skills for facing the ever changing market requirements.

-Neel Raju Nalawade



Events Participation in 2018-19

Sr. No. Name of the event Organised by Dates of the event Name of the students Remarks
1 Mulyankan, 2020- A national B-School paper presentation NL Dalmia Institute of Management 2020-21 Deepak Yadav, Abhishek Shetty, Mihir Mevada 1st Runner-up Prize won
2 National Cycling Championship 2020-21 Vipul Saramandal Winner- Western Region
3 Prabhav 2019 JBIMS, Mumbai 2019-20 Harsh Gada, Dinesh Kumawat, Girish Mahajan, Tanmay Tillu First Prize won
4 Employer’s Federation of India (EFI) Research paper competition 2018-19 Ankeeta Mane, Disha Bhatia, Anushka Patgaonkar, Sumit Dhyani Wom First Prize (Cash prize of Rs. 20,000)
5 Employer’s Federation of India (EFI) Research paper competition 2018-19 Ishita Bhadre, Sweta Bhanushali, Abidnya Kalamkar, Aditya Patil Won Third Prize(Cash prize of Rs. 10,000)
2nd Semester January, 2019 - April, 2019
6 A National Financial Conclae, Prabhav 2019 Jamnalal Bajaj Institute of Management Studies, Mumbai 9th February 2019 Harsh Gada, Dinesh Kumawat, Girish Mahajan & Tanmay Tillu 4 students secured first position (as an group)
1st Semester July, 2018 - December, 2018
7 E4 MBA Inter - collegiate Summer – 2018 Trainee Awards 2018. E4 Dec - 18 Ms Kshama Shetty She won the Best of Best projects 2018 for the E4 MBA Inter - collegiate Summer Trainee Awards 2018.
8 HRM Summit & 3rd EFI research paper competition Employers’ Federation of India 29th-30th November, 2018 First Prize Winners: Disha Bhatia, Ankeeta Mane, Anushka Patgaonkar & Sumit Dhyani. 3rd prize winners: Ishita Badre, Sweta Bhanushali, Abidnya Kalamkar & Aditya Patil Students won cash prize of 20,000 & 10,000 as 1st and 3rd prize